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Volume 1, Issue II, July -December
Contents
Bancassurance: Feasibility strategy of Banks with Indian Perspective
Ms. Amita Rani
1
Gender differences in job satisfaction among BPO employees
Dr. Prabhjot Kaur Mahal
1
Financial literacy vis-ŕ-vis investor education in India
Dr. Pooja
1
Work family Challenges and their Impact on Career Advancement: A Study of Indian Women Executives
Dr. Prabhjot Kaur Mahal
Impact of social media on business
Mr. Sourav Jain
1
, Ms. Palavi Joshi
2
, Mr. Shashi
3
Innovations in marketing- “with special reference to innovative services”
Ms. Shubha Shree Sharma
1
, Ms. Vedika Sharma2
Emerging dimensions of e-tailing in India
Mr. Harshit Agarwal
1
, Ms. Ritika Gulati
2
Redefining Universities: Role of e-Governance
Mr. Gaurav Kapoor
1
Role of Media In Strengthening Consumerism
Dheeraj Gandhi
1
, Dr. Narendra Kumar Batra
2
Underpricing of initial public offerings: a study based on mega issues listed on national stock exchange
Mr. Sajal Das
1
The opportunities and challenges of FDI in retail in Punjab
Inderjeet Dhillon
1
South Asian Economies: Growth Experience
Ms. Niharika Sharma
2
Supply Chain Mangement: A Global Perspective
Dr. Kavita Aggarwal
1
, Ms. Ritika Gupta
2
, Dr. Madhuri Gupta
3
Branding higher education through zero defects approach: a discussion
Ms.Taranjit Kaur1
Role of SMEs in Indian Economy and TQM
Mr. Raman Panthey
1
, Mr. Rahul Kumar
2
, Ms. Guneet Kour
3
Technology driven World: A study on Digital Youth
Razia Ahmed
1
, Ms. Jaspreet Kaur
2
, Bhavuk Mahindru
3
Role of banking sector in industrial development in Punjab
Ms. Monika Rani
1
, Mr. Sukhwinder Pal Singh
2
Relationship Marketing as a Competitive Marketing Strategy
Ms. Nirmaljeet Virk
1
Power Market Developments: A New Market Design
Dr Gitanjali Bhatnagar
1
Inclusive Financial Services for Small Businesses and Low Income Households: An Overview of Mor Committee Recommendations
Mr. Pardeep Kumar
1
, Ms. Charu Saxena
2
, Mr. Aftabalam
3
Corporate Social Responsibility: A Case study
Ms. Rekha Rani
1
Impact of Celebrity Endorsement on Consumer Buying Behaviour
Ms. Anmol Randhawa
1
, Mr. Javeed Ahmed Khan
2
Building and Developing leadership Skills for Effective People’s Management
Ms. Kritika Kamboj
1
Handling Grievances at Work Place
Mr. Sandeep Saluja
1
, Mrs. Surjeet Kaur
2
Inferential Statistics
Ms. Jyoti Arora
1
, Ms. Rupinder Kaur
2
Internet and Social Media Marketing: An Innovative step towards Business Development in India
Mr. Pankaj Jain
1
, Mr. Himanshu Sood
2
Why Should Industries Should Adopt TQM
Ms. Gupreet Kaur
1
, Ms. Naveen Sharma
2
Micro finance (Indian Scenario)
Ms. Monika Rani
1
, Mr. Sukhwinder Pal Singh
2
Power Market Developments: A new market design
Dr Gitanjali Bhatnagar
1
Handling Conflicts in Organization- Emerging Facets of Management- Issues and Challenges
Ms. Monika Sharma
1
, Ms. Swati Gupta
2
, Ms. Neeru Gupta
3
, Neetika Sharma
4
Scope of Rural Marketing for F.M.C.G Company
Mr. Yograj Singh Rana
1
, Mr. Rakesh Pathak
2
, Mr. Manoj Kumar
3
Work-family Conflict: Issues & Effects
Dr. Ritu Lehal
1
, Ms. Daljeet Kaur
2
Foreign direct investment and Indian economy
Dr. Harish Kumari
1
Web based Shopping: Consumer’s Profiling and their Perceptions Toward Online Shopping
Mr. Satinder Kumar
1
, Mr. Parampal Singh
2
Indoctrination of Entrepreneurial Skills in Management Education with Creativity and Emotional Intelligence
Ms. Rupinder Bir Kaur
1
Leadership Challenges in 21st century with reference to globalization
Ms. Richa Talwar
1
Analysis of day of the week in Indian Stock Market
Dr. Vandana Khanna
1
Proposed implementation of Risk Management strategies in Human Resource Management: A key to corporate sustainability
Dr. Vandana Khanna
1
Brand Equity in Pharmaceutical Industry: An Empirical Study
Ms. Gaurav Vats
1
Cooperative societies- growth and development -a case study of Jammu and Kashmir state
Mr. Aasim Mir
1
, Dr. Gaurav Sehgal
2
Developmental Schemes: An Impact Analysis in Jammu and Kashmir State
Mr. Aasim Mir
1
, Dr. Gaurav Sehgal
2
Higher education and market forces in India
Ms. Randeep Kaur
1
Value Creation through Sustainability: A Suggestive Measure for Business Houses"
Dr. Shailinder Sekhon
1
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